In the past, luxury brands looked down on tech products. But today, groups like LVMH and Kering are launching collaborative smartwatches.

In 2023, sales of luxury smart wearables surged 112% year-over-year, with an average transaction value of $1,200—four times that of non-collaborative models.

Data 1: Among buyers of luxury collaborative smartwatches, 62% are women aged 25–40 with an annual income exceeding $150,000. They value the combined benefits of “technological functionality and jewelry aesthetics” and are unwilling to compromise between fashion and health.

Data 2: No compromise on functionality. Take the Summit series, a collaboration between Montblanc and another brand, as an example. It features a full suite of health sensors and the Wear OS system, while the case is crafted from 18K gold or titanium alloy, and the sapphire crystal boasts a Mohs hardness of 9—second only to diamond.

Data 3: Resale Value. Limited-edition collaborative smartwatches maintain an average resale value of 78% in the secondary market, far exceeding the 32% typical of standard smartwatches. Regarding smart rings, the French brand Circular partnered with Swarovski to create ceramic rings set with crystals; the initial release of 500 units sold out within 48 hours.

The fusion of technology and luxury satisfies the dual needs of high-net-worth individuals—who seek both smart functionality and refined style. Venus Smart Shop offers a curated selection of smart wearables, ensuring that technology no longer compromises aesthetics.